We get it, there's not enough time in the day, you're just too busy and your good intentions of posting to social media everyday always falls short.

The solution... hire a trusted person or team who will be in charge of monitoring and posting content. The social media manager will not only post your business message consistently but also build customer trust by responding to all comments and feedback. The manager or team should also monitor the businesses social pages 7 days a week, both day and night, should a customer inquire.   ​

Consistent online presence  
Great job! You have made the decision and hired a social media manager. Let's put them to work by reorganizing the social media pages you have already started or create new ones to display a consistent business brand, one that the customers can identify with, both online and in your storefront.

Have your new manager explain what each social media platform can do for your business and decide which ones will be best for your specific needs. You should at least consider Facebook, Instagram, Twitter, Google+ and Linkedin to start and explore others once you have established a base. 

Your manager will then create a consistent image across all social media platforms, one that your customer will recognize right away.

Planning, stacking and scheduling
You now have an online presence that you are proud of. Now it's time to plan, stack and schedule content that your social media manger will post to your new pages. 

They will plan by creating a monthly calendar of posts and the times they will need to send them. They should include useful content, special events, photos and videos and begin stacking and scheduling all of this new media to distribute on the planned calendar day.

Provide quality and useful content
Make sure your manager puts themselves in your customers shoes. Would it be great to see a sale? Sure, but everyday, no. Create useful and engaging content by giving them free advice. They will appreciate it and possibly use the information, share it with their friends and come back for more!

Ideas:

• weekly tips
• special events
• post something funny (but in good taste)
• highlight or recognize your customers
• create “social media” only offers
• ask a question people will want to answer
• contests and giveaways
• product reviews and overviews
• “how to” videos
• unique sales (pair with useful info)

Monitor responses
Your social media manager should monitor and respond to all comments and reviews, good or bad, in a timely manner. Saying "thank you for stopping by" or answering a question builds client trust and they will appreciate it. Addressing a negative comment or review quickly can save your business time and money. Always make it right and don't let it come back to haunt you. You are only as good as your last review. 

Analytics
Have your manager implement a good tracking system to provide you with useable customer data. It will provide excellent insight into browsing and shopping behavior. They will be able to make better decisions on the social media content your customers want see.

Ask for weekly, bi-weekly or monthly reports and review them, they will surprise you. Your manager will be happy to do so because it will show their progress that they are making with your online business strategy.

Entertain them. Keep it light and funny, identify with your customer and resist pushing your products.

Educate them. Provide useful content that your audience can really use, something of value that fits into their daily life. Stay consistent and customers will come back for more.

Reward them. Pay attention to comments from your customers. A simple thank you and how much you appreciate their business or review means all the difference. Show you care and you'll have followers for life!

Tweet daily. Be frequent and consistent or your followers will lose interest. 

Republish old content. No harm in re-posting the good stuff.

Use hashtags to get noticed. But whatever #you #do don’t overload #your #tweets with them. It can be annoying to others. ​

Schedule your tweets for evenings and weekends so you don’t miss out on traffic and opportunity.

Include imagery in your tweets when possible. People are much more likely to share photos and video.

Share other people’s content, keep it relevant and interesting.

When sharing an article, include an interesting quote from the piece rather than just tweeting the title. 

Don’t ignore people who give you positive feedback. Take the time to reply and be cordial and genuine. 

Don’t ignore the negative feedback. Never reply in an argumentative or defensive way. Always keep it polite and professional. 

Share personal business updates. It adds human quality.