Creating an online presence means more than simply putting up a website with your company's address and phone number. It means constructing a welcoming and informative website, a Facebook page, Twitter and Instagram account, all linked together in harmony, all working together and playing-off each other.
In the digital age, more people search online for the products and services they need before walking into a storefront or calling the actual business. By ignoring this important marketing platform you will lose customers to competitors and potential business growth.
Accessibility & Convenience
The Internet never sleeps. Think of your business as a round-the-clock showroom. This allows potential customers to research your product or service after business hours, and in the privacy and convenience of their own home. If you sell products, an online store allows for an order to be placed as soon as a customer is interested, as opposed to waiting for the store to open, by which time the urge to shop may have passed and the sale is lost.
Branding means building a potential customer's trust in your company or product. Providing an online presence not only gives a customer access to your product or service, but it also provides a way for the customer to research your company. Online reviews, customer interactions and the frequency and quality of your content helps to form a good impression of your company.
The Internet is vast. Your web presence reaches out to everyone who passes by your online storefront, which could include people from right next door or in another country. Depending on your specific industry and what you offer, this opens up a much wider customer base.
Customer reviews can be a double-edge sword of conducting business, as there will always be that possibility of receiving a bad one. But if you run your business well and treat your customers right, these should be isolated and outnumbered by the many raves left by your happy customers. Potential clients often check for reviews of a company or product before purchasing a product or service, so always encourage a happy customer to leave reviews on rating sites such as Facebook, Yelp, Trip Advisor and Google Places.
Easier Selling and Marketing
People like to buy but don't like to be sold. Well written text describing products or services on your website and social media platforms allow customers to make a more relaxed and informed decision when purchasing goods, as opposed to feeling pressured by a pushy sales staff.