We get it, there's not enough time in the day, you're just too busy and your good intentions of posting to social media everyday always falls short.
The solution... hire a trusted person or team who will be in charge of monitoring and posting content. The social media manager will not only post your business message consistently but also build customer trust by responding to all comments and feedback. The manager or team should also monitor the businesses social pages 7 days a week, both day and night, should a customer inquire.
Consistent online presence
Great job! You have made the decision and hired a social media manager. Let's put them to work by reorganizing the social media pages you have already started or create new ones to display a consistent business brand, one that the customers can identify with, both online and in your storefront.
Have your new manager explain what each social media platform can do for your business and decide which ones will be best for your specific needs. You should at least consider Facebook, Instagram, Twitter, Google+ and Linkedin to start and explore others once you have established a base.
Your manager will then create a consistent image across all social media platforms, one that your customer will recognize right away.
Planning, stacking and scheduling
You now have an online presence that you are proud of. Now it's time to plan, stack and schedule content that your social media manger will post to your new pages.
They will plan by creating a monthly calendar of posts and the times they will need to send them. They should include useful content, special events, photos and videos and begin stacking and scheduling all of this new media to distribute on the planned calendar day.
Provide quality and useful content
Make sure your manager puts themselves in your customers shoes. Would it be great to see a sale? Sure, but everyday, no. Create useful and engaging content by giving them free advice. They will appreciate it and possibly use the information, share it with their friends and come back for more!
Your social media manager should monitor and respond to all comments and reviews, good or bad, in a timely manner. Saying "thank you for stopping by" or answering a question builds client trust and they will appreciate it. Addressing a negative comment or review quickly can save your business time and money. Always make it right and don't let it come back to haunt you. You are only as good as your last review.
Have your manager implement a good tracking system to provide you with useable customer data. It will provide excellent insight into browsing and shopping behavior. They will be able to make better decisions on the social media content your customers want see.
Ask for weekly, bi-weekly or monthly reports and review them, they will surprise you. Your manager will be happy to do so because it will show their progress that they are making with your online business strategy.
The colors that you choose to create your brand says a lot about your business and the services you provide. If you are beginning to rebrand, keep colors at the top of your list. Familiarize yourself with the values that your brand considers the most important and choose your colors accordingly.
YELLOW = clarity, warmth, happiness, positivity, opportunity
ORANGE = cheerful, confidence, optimistic, impulse, motivation
RED = youthful, bold, passionate, active, ambition, power
PURPLE = imaginative, wise, deep, creative, fantasy, original
BLUE = dependable, strength, spirit, determination, open, goals
GREEN = growth, peaceful, balance, restore, prosperity, stable
GREY = neutral, calm, practical, quiet, conservative, formal
Reviews are a deciding factor in business. If your star rating and reviews are excellent, more people will pick up the phone, email or click into your website.
There are 3 steps you can take to get more online reviews:
You can ask for a review in a multitude of ways:
Take every opportunity you can to ask for a review. No need to pressure, simply ask, and you will get reviews.
Show your customers how to leave a review. Some will know how to do it and others will have no idea. Example, here's how to leave a review on Google Business.
The key is showing a customer that they must sign into Google and navigate to your business listing to leave the review. Sometimes that’s difficult for people to do, so show them how.
Remember, we're all busy and forgetful at times. When you ask someone to leave a review, just remember that they probably have 20 other things on their plate. It may take them a week to compose the review and they may forget altogether. Follow up within two weeks and remind them about leaving a review. We all need a push from time-to-time.
Get Out There & Get More Reviews
Set a goal of getting 5 or 10 reviews. Make a list of customers you can ask for a review. Put together a list and then ask them, show them and remind them. You will get reviews, and it will open your business to more exposure and receiving more leads!