Tweet daily. Be frequent and consistent or your followers will lose interest. Republish old content. No harm in re-posting the good stuff. Use hashtags to get noticed. But whatever #you #do don’t overload #your #tweets with them. It can be annoying to others. Schedule your tweets for evenings and weekends so you don’t miss out on traffic and opportunity.
Include imagery in your tweets when possible. People are much more likely to share photos and video. Share other people’s content, keep it relevant and interesting. When sharing an article, include an interesting quote from the piece rather than just tweeting the title. Don’t ignore people who give you positive feedback. Take the time to reply and be cordial and genuine. Don’t ignore the negative feedback. Never reply in an argumentative or defensive way. Always keep it polite and professional. Share personal business updates. It adds human quality.
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