The colors that you choose to create your brand says a lot about your business and the services you provide. If you are beginning to rebrand, keep colors at the top of your list. Familiarize yourself with the values that your brand considers the most important and choose your colors accordingly.
YELLOW = clarity, warmth, happiness, positivity, opportunity
ORANGE = cheerful, confidence, optimistic, impulse, motivation
RED = youthful, bold, passionate, active, ambition, power
PURPLE = imaginative, wise, deep, creative, fantasy, original
BLUE = dependable, strength, spirit, determination, open, goals
GREEN = growth, peaceful, balance, restore, prosperity, stable
GREY = neutral, calm, practical, quiet, conservative, formal